The Broken Chain free essay sample

One of the main conflicts in the film Broken Chain is the possession of land and resources. It has been the root of all conflicts since Europeans arrived in the New World. The British used Native Americans to their advantages in order to drive the French out of America so they can control majority of the land. The film also symbolizes a conflict between two Mohawk brothers, Thayendanega and Lohaheo. These blood brothers were warriors who helped the British fight the French in the duel for North America. As time went on and the colonies started to rebel against the crown, Thayendanega teamed up with British and led many bloody battles around the New York and Pennsylvania area; but his brother Lohaheo, who was also a great leader with his own beliefs knew the consequences of taking sides in the revolutionary war and wanted to keep his tribe neutral in hopes of saving lives and the union of the six nations. We will write a custom essay sample on The Broken Chain or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thayendanega as a young warrior was sent to an English school by Sir William Johnson, an Englishman who admired the Iroquois, who probably inspired him to trust and partner up with the crown against the rebellious American colonists. His brother Lohaheo feared the war would threaten the future existence of his people. He focused on the best interest of the confederacy, which was to keep it together and save the land of the Native American tribes during the war. In the conflict between the brothers, Lohaheo had a reasonable argument to stay neutral instead of choosing sides between the British and the Colonists because he understood the potential of facing an uncertain future and the struggle to keep a way of life. Eventually, the Colonists won the war, and made sure they came after Native American tribes who formed an allegiance with the British. Thayendanega, who didn’t expect the Colonists to come on top, overlooked the possibility of an uncertain future. In result, he was forced to lose everything he has ever worked for and flee to Canada. Europeans lived a modern way of life compared to Native Americans who believed in equality; and never about the individual but the group. Although these two cultures were vastly different, they still had resources that one of them wanted from the other and vice versa. Europeans were shocked to see the abundance of such vast natural resources like land and furs. Land ownership was the biggest part of their social structure, it meant power and wealth. They took advantage of their best political tools against Native Americans, which was by trading goods like metal pots, copper kettles, metal ax, glass beads, decorative jewelry, woolen blankets, alcohol and guns, in return for land ownership in America. Europeans were hungry for land ownership. They viewed property as the base of independence, wealth and social status. At the time, Europe was becoming more populated and the freedom to own land was slowly diminishing. When a new world with unlimited amount of land was discovered, almost all Europeans wanted to tap into this new source. So they used their best political tools to grab the attention of Native Americans by providing them with goods that they can use to make their life much easier. Native Americans did not believe in material wealth like Europeans did. They were confused when the settlers wanted to own lands, because they believed land was part of nature and that nature was communal. But as time went on they became more dependent on European goods, even decided to set up trading posts. This response proved the success of all political tools used by Europeans to allure Native Americans. In conclusion, Europeans were far more civilized than Native Americans. They believed offering to civilize them with European made goods would further develop their trust in the British. Ultimately, they had the best and scientific way to welcome themselves into a new world.

Information Technology Proper and Effective Information

Question: The Internet is a part of our daily lives. Discuss how the internet is changing the way we think today and in the future. Answer: Introduction The existence of human beings has been turned upside down due to wide use of Internet Technology. It has revolutionized the means of communication and helps in making the lives of human beings drastically smooth as well as easier (Soria, Fransen and Nackerud 2016).The maximum effect of internet is on the lives of individuals as there is no such aspect of life, which is not influenced, with the usefulness of internet. It helps in providing proper and effective information, data and knowledge for the social and economic development (singh, Dash and Kumar 2016). The internet technology is rapidly changing on the way an individual work, live and consume. With the help of such extensive technology, the digital technologies cannot help but it assists in disrupting the various existing models of government and business. The internet technology is very much beneficial in various fields, which includes information, business and marketing, education, communication, and networking, entertainment and many more, which all are discussed in this essay. Theassignment also illustrates the various usefulness of internet in our daily lives and the way it is changing. Discussion The usefulness of internet is very much obvious in our lives and therefore it cannot be sidelined. One of the most significant assets of internet is flexibility, accessibility, convenience even with the help of wireless device (Andersson and Titov 2014). It is considered as one of the most outstanding channel, which helps in enriching the lives of human beings. The invention has enhanced the speed of communication, increases the development of the society and many more. There are number of fields where the technology of Internet is widely used. For Information The use of Internet is very much significant for collecting various types of information. There are number of websites that helps in serving the purpose of providing information. The social networking websites as well as the news website helps in providing information about various purposes of business and organizations (Tarpand Fuertes-Olivera2016). Similarly, different website helps in providing information about different fields. Life of human beings has become so much easier that any information can be achieved by browsing a website for just few seconds. With the help of internet an individual can e-mail, use blogs, IM chat and social networking websites for communicating and sharing information effectively (Johnson 2014). The information can be accessed easily as well as in a cheaper ways by properly using the technology of internet. Internet is undoubtedly, one of the most effective communication tools at present which is very fast and free. Every individual are connected with one another with the help of different computers and their IP addresses. Skype, chat messenger, social media are considered as the common ways of communication between different individuals (Johnson2014). Standardized protocols of communication are used that evolves constantly with the help of artificial intelligence and search engines for finding out the different ways of communication. It helps in making the way easier as well as provides better experience in a very shorter time-period. The ability of the communication helps in enabling an individual to finish the task very quickly as well as efficiently (Moock2014).The most significant advantage that is offered by the internet is information. The World Wide Web and the internethave made it very easy for accessing various types of information. Business and Advertising Internet is widely used by the businesses as well as organizations for advertisement. The organizations adopt the procedure of advertisement on the internet due to several advantages. Advertisement on the internet is very much cost-effective as compared to mass marketing and niche media. Cooperative advertising arrangements that includes banners and link swaps for allowing an individual to reach large audiences without having any expense. The ad-placement services like the Google AdWords helps in realizing the importance of cost saving (Hewso, Vogel and Laurent 2015). The market segmentation as well as marketing of target market is effective means of advertisement. It has been analyzed that strategically if a web advertisement is placed on the internet then it can achieve 100 per cent relevant views. The internet helps in providing two-way communication or it helps in exchanging information between two business organizations. By placing the interactive ads on the internet, various benefits can be achieved which includes markets can utilizes various surveys, comments, and statistics for maximizing the effectiveness of the business (Fuad and Bohari2013). Linking online advertisement to various outlets of social networking helps in enhancing the communication between various companies in order to allow general and genuine feedback on a consistent basis. Various business as well as advertising agencies helps in providing equivalent pages of advertising instruction and information for providing large amount of information to the purchasers. The business uses internet for advertisement in order to achieve several benefits. The manufacturers are compelled for maintaining the quality of the goods (Setyawan 2013). The money that is spent on the advertisement of products naturally expects returns on the investment. Well-advertised goods generally help in maintaining the quality and it helps in providing information service as well as in educating the consumers (Deng and Wang 2016). Advertisement is very much necessary as it helps in stimulating the production and helps in reducing the cost. This reduction is passed towards the consumers and therefore well-advertised goods are generally found to lower as compared with other goods with same quality. Education The internet technologies are developed for raising the level of education all over the world and it has changed the way of teaching in schools. The internet application helps in responding the students as well as questions of other people. Google act as a teacher for the students as it helps the students in providing information about different topics (Pereraet al. 2014). It is considered as one of the most significant technology in the evolution of education system in various ways. The teachers also use internet as a tool for providing updated information and knowledge to the students. The infrastructures of every school are providing different technologies that help both the teachers as well as the students in gaining and accessing information (Du 2013). The internet are widely used in online exams which helps in reducing the travel time as well as helps in minimizing the unnecessary efforts. One of the most significant advantages of using online exams is that one can get the resu lts immediately. Books help in providing limited amount of information as well as knowledge but internet contains tons of such information every minute. Most of the information that is available is free which can be considered as another significant advantage of internet. Search engines like the Google helps in providing information, which are easily available with the help of advance data mining algorithms (Forrest 2016).The use of internet helps in providing information and knowledge both in audio as well as video form. Nowadays information for various engineering entrance examination are available online. There is no requirement of attending any career counseling as all the information and data can be accessed with the help of the internet.Even the post graduation from provides facility of online filling and therefore it helps in saving the time and efforts of people (Forrest 2016).The online application of Gate provides helps in avoiding the long queues. The other fields which are available on th e internet helps in sharing information. Communication and SocialNetworking The social networking sites uses internet for creating a medium of interaction among people. The web helps in enabling instant and effective communication with anyone at anywhere. The social-networking sites help in providing a structure which helps in formalizing various connections and friendship. The internet as well as online social networking helps in maintaining friendship which might have lost (Our Everyday Life 2016). The sites helps in providing a platform with which one can share its feelings, news and contents and time constraints which would otherwise limit the friendship. The social networking sites helps in enabling users for sharing contents and knowledge very quickly and easily. Social networking services helps in providing an accessible as well as powerful toolkit, thus highlighting the reasons and issues which affect the interest of young people. Social networking services are mainly used for organizing various activities, issues as well as opinions. It can be used as a hone for debating and discussing the various skills in various local, national and international contexts (Thakur 2016). It provides the users the chance to develop various public ways for presenting themselves. Personal skills are very much important for developing and keeping friendship and it is considered as one of the trusted connection within a network.. Every individual are connected with one another with the help of different computers and their IP addresses. Skype, chat messenger, social media are considered as the common ways of communication between different individuals (Johnson 2014).Consistent protocols of communication are used that develops constantly with the help of artifi cial intelligence and search engines for finding out the different ways of communication The social networking sites are generallydesigned for supporting the thinking, acting and working of the users together. It also helps in comprising various skills. Young people ask for help in order to understand the platform particularly in complex gaming situation. Once the users achieve the confidence they help other (Forbes.com 2016).Networking helps the users in communicating effectively which was not possible before the technology was developed. The internet helps in allowing users for accessing vast amount of useful information. A well- designed networks helps in sharing both the hardware and software resources. Entertainment The utilization of internet is growing by leaps and bounds over the last few years. There are several methods in internet helps in providing a lot of entertainment to all the people. The various kinds of entertainment provided by the internet include musical internet, free videos, computer games, social networking and chatting (Andersson andTitov2014). There are numerous sites that help in providing free music to all the people. The sites help in giving free music files which can be downloaded by a person. There are wide varieties of files which can be accessed easily by the people to get the fill of music. This is considered as one of the most important method of entertainment. Videos are the next significant methods of entertainment on the internet. There are various web sites that help in allowing people for downloading various movies. Online computer games are also preferred by young people and children as a means of entertainment (Moock 2014). There are numerous dedicated sites which contains free online games that are played by the people. Most of the games are played on the internet as free and therefore the games are very much popular among the younger generation. The entertainment of movies and music has some importance in the lives of the people (Horn et al. 2013). Nowadays music can be purchased online or they can be previewed by an individual before buying. One can buy certain tracks of an album if the individual does not want to purchase the entire track (Fuad and Bohari 2013).The internet provides a great value as a medium of entertainment. Many activities are done by the people on the internet and it helps in capturing the interest of people. In the future the internet will continue with its procedure of providing more forms of entertainment ad more forms of open opportunities. The internet is changing the way we think today and in the future. According to Moock(2014), the technology is changing rapidly in four major ways which includes public thinking, literacies, collaborative thought and with the help of public thinking. The internet is providing facilities according to the requirements of the people and its features are developing every day in the hope that the forth coming demands of people must also get fulfilled (Deng and Wang2016). The internet is developing its feature since it was born for meeting the requirements of the people. The analysis illustrates that it plays a significant role in the lives of human beings. The utilization of internet has moved from personal computers to mobile phones. (Forrest 2016).It helps in making the lives of human beings very much smooth as well as easier. As a result, the speed at which the internet was developed and the rapid pace of change that has been bought about are quite significant for understanding its imp lications in order to anticipate the transformation the future has in store for the people. In order to compete with the 21st century, the new platform of internet is required under the agies of more developed paradigms which helps in integrating vast amount of data with the all possible points for contacting with the customers without having any discontinuities (Forbes.com 2016). The wide use of internet makes it more innovative in the coming future for meeting the requirements of the people. The development in the field of internet continues for providing easier as well as well-developed life to human beings. Conclusion It can be concluded that internet is very much beneficial as it plays a significant role in the lives of human beings. It is discussed that the internet is changing the way we think today and in the future. It has number of advantages in the various fields and the technology must be improved further in order to meet the requirements of the people. It is analyzed that it is one of the most preferred means of communication as it helps in revolutionizing communication to a larger extent. There is no aspect of life which is not influenced by the help of internet in the present scenario therefore the life of human beings have drastically became smooth as well as easier. Different business as well as advertising organizationsprovides equal pages of advertising instruction and information for giving large amount of evidence to the purchasers.Social networking services helps in giving an accessible as well as powerful toolkit for emphasizing the motives and concerns which affect the interest of young people. Social networking services are mainly used for unifying various activities, problems as well as opinions.As a result, the speed at which the internet was developed and the rapid pace of change that has been bought about are quite significant for understanding its implications in order to anticipate the transformation the future has in store for the people. References Andersson, G. and Titov, N., 2014. Advantages and limitations of Internet?based interventions for common mental disorders.World Psychiatry,13(1), pp.4-11. Buzzle., 2016.The Numerous and Useful Advantages of the Internet in Education. [online] Available at: https://www.buzzle.com/articles/advantages-of-the-internet-in-education.html [Accessed 3 Nov. 2016]. Deng, Z. and Wang, Z., 2016. Early-mover advantages at cross-border business-to-business e-commerce portals.Journal of Business Research. Du, Z., 2013.Intelligence computation and evolutionary computation. Berlin: Springer. Forbes.com., 2016.Forbes Welcome. [online] Available at: https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/skollworldforum/2014/02/13/the-future-of-online-education/refURL=https://www.google.co.in/referrer=https://www.google.co.in/ [Accessed 3 Nov. 2016]. Forbes.com., 2016.Forbes Welcome. [online] Available at: https://www.forbes.com/sites/skollworldforum/2014/02/13/the-future-of-online-education/#3689306614e5 [Accessed 3 Nov. 2016]. Forrest, C., 2016.How tech is changing the way we think and what we think about - TechRepublic. [online] TechRepublic. Available at: https://www.techrepublic.com/article/how-tech-is-changing-the-way-we-think-and-what-we-think-about/ [Accessed 3 Nov. 2016]. Fuad, N. and Bohari, A.M., 2013. Knowledge based information system for strengthening the competitive advantages of women technopreneurs in Malaysia.Information Management and Business Review,5(5), p.225. Hewson, C., Vogel, C. and Laurent, D., 2015.Internet research methods.Sage. Horn, M., Dane, S., Griffith, C., Kimber, J., Marquez, L., Mason, C., McInally, B. and Reeson, A., 2013. Next generation broadband: understanding the impacts, capturing the benefits. Johnson, B., 2014.The advantages and disadvantages of the Deep Web, Tor network, virtual currencies and the regulatory challenges thereof(Doctoral dissertation, UTICA COLLEGE). Moock, J., 2014. Support from the Internet for individuals with mental disorders: advantages and disadvantages of e-mental health service delivery.Frontiers in public health,2. Our Everyday Life.,2016.Importance of Internet to Education. [online] Available at: https://techin.oureverydaylife.com/importance-internet-education-1232.html [Accessed 3 Nov. 2016]. Perera, C., Zaslavsky, A., Christen, P. and Georgakopoulos, D., 2014. Sensing as a service model for smart cities supported by internet of things.Transactions on Emerging Telecommunications Technologies,25(1), pp.81-93. Setyawan, W., 2013. Cloud Business Intelligent Computing A competitive advantages for vertical and horizontal systems. singh, D.K., Dash, M.K. and Kumar, A., 2016. Using TOPSIS and modified TOPSIS methods for evaluating the competitive advantages of internet shopping malls.International Journal of Business Information Systems,22(4), pp.476-494. Soria, K.M., Fransen, J. and Nackerud, S., 2016. Beyond Books: The Extended Academic Benefits of Library Use for First-Year College Students.College Research Libraries, pp.crl16-844. Tarp, S. and Fuertes-Olivera, P.A., 2016. Advantages and Disadvantages in the Use of Internet as a Corpus.Lexiko Thakur, S., 2016.Uses of internet in education. [online] Careersplay.com. Available at: https://careersplay.com/uses-of-internet-in-education/ [Accessed 3 Nov. 2016].

Essay About Academic Success and Goals Sample - How to Write an Essay About Academic Success

Essay About Academic Success and Goals Sample - How to Write an Essay About Academic SuccessThe essay about academic success and goals sample is an important subject for students. It needs to be written well. However, it is a subject that can be difficult to understand.The content of the essay should be explained as clearly as possible, by using the correct sentence structure. This also helps when the student is trying to write the essay. It gives the right effect of the writer's ability to grasp the topic. The beginning should be used to cover basic information that is not related to the topic.Writing out the essay should start by talking about the different topics that are not directly related to the rest of the writing in the entire essay. The use of general topics in the beginning is important. Using general subjects can make the essay easier to understand.After talking about the specific topic in the first part of the essay, the writer should move on to the next subject in the f irst paragraph. In the second paragraph, the writer should talk about the various different topics that are related to the general topic. This will allow the other subjects to flow with the general topic. The use of sub-topics will also help in getting the flow of the essay.It is a good idea to finish off the essay with a short paragraph. This gives the reader something to read. The idea is to have them think about the subject matter before they continue reading.They can take some notes or they can use it as a reference for what is being discussed in the essay. This will help them become more knowledgeable of the topic.Writing is one thing that takes practice. The essay about academic success and goals sample can be frustrating because it is hard to understand. However, once the student knows how to apply what they learned, it will be easier to complete the assignment.The essay is an important part of the entire college course. It is essential that the student is able to write the e ssay well. They should study and get all the tips they need to finish the assignment.

Subway CRM Project free essay sample

1. 0 Executive Summary: Subway is a sandwich fast food restaurants which has 260 stores in New Zealand. Application of CRM can facilitate the management, CRM project including ICDC model, identify the touch points , Servqual level analysis, Gap Theory analysis, suggestions and recommendations. The CRM strategy properly executed, it will help Subway to better understand the customer and manage customers, improve the ability of its competition ability and development of the Subway. keyword:Subway? CRM? service? Servqual 2. 0 IDIC model of Subway Table 1. IDIC model of Subway Shareholders Fred Deluca Employees CEO Fred Deluca,more than 260 stores(NZ) Government New Zealand goverment, Auckland City Council etc Action Goroups Franchised outlet, Customers Public Local people, Passengers Distributors and Retailers Franchised outlet, Flagship store, Headquarters Suppliers Silver Fern Farms Limited–Fairton, Alliance Group Limite, Silver Fern Farms Limited–Finegan etc Institutions CEO , department manager, sales personel etc Competitors KFC, McDonald, Burger King etc Consultants Subway has its own panel Media and Reviewers Internet, Face book, TV, Newspaper etc Analysts No Customers People who likes Subway and does not cook by himself/herself, People who wants to buy or eat Subway. We will write a custom essay sample on Subway CRM Project or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Partners Face book, Google, Yahoo etc Financiers ANZ, BNZ etc 3. 0 Touch Points With the emergence of new media, such as the Internet, greatly increased the Subway touch points of contact with customers. The main forms are: (1). Network: including Subway service website, Facebook Subway platform, Wechat Subway platform, etc. Through this contact, Subway and its followers can interact and qa, anytime and anywhere, convenient and quick, shorten the distance. For followers of Subway, and they can even find almost all of their attention will be connected to the Internet. Nutritional information such as product, suits own Subway menu, expert advice, etc. (2). Advertising: including television advertising, wall advertising, leaflets, etc. This is a traditional and effective way of propaganda and a wide coverage of positive contact point, can timely to let customers know the latest news of Subway. (3). Activities and public welfare: the Subway as their corporate positioning, from the outset nutrition Leaders (Leaders in nutrition from the beginning). They have been a champion of healthy eating and therefore made a lot of effort! Subway restaurants are independently owned and care who is proud of their community and active member independent operator franchise. Subway ® franchisees and crew members from around the world also active in their local schools, sports and civic associations and are proud to â€Å"give back† to the people in the neighborhoods that are near and dear to them. Over the years, the Subway ® restaurant family has shown it support for many worthy causes and humanitarian organizations such as the American Red Cross and AmeriCares disaster relief, Habitat, regional United Way campaigns, Little League baseball programs, seasonal blood donation drives and community food banks. [1] Each year the Subway ® brand supports charities and philanthropic organizations through corporate donations and sponsorships to encourage healthy, active lifestyles and help make the world a better place. This method not only help the people in need of help, also adds brand products to the Subway and goodwill degrees, have more social value than normal advertisement. (4). Face-to-face customer service: this is the most important point of contact, this method can maximize closer to the customer, understand customer. For employees, the Subway has its own service concept and training skills, to close their relationships with customers and achieve the customer as the center. Subway all staff three seconds smile and three minutes service principles, let customers get the most considerate the fastest service. Three seconds service refers to the guest into the store three seconds, greeting guests smile all front desk staff. Customer order to complete production time no more than 3 minutes. All sandwich scene produced in front of you. We know that it takes more than just good food to nourish a strong people and build a vibrant community. It starts with taking care of people, the heart and soul of the Subway ® experience. 4. 0 Servqual Service quality is a complex topic, need to be defined from five aspects: reliability, responsiveness, assurance, empathy, and tangibility. The service quality evaluation was conducted in the process of service delivery. Customers satisfied with the quality of service can be defined as: the perception of accepting service compared with expectations of service. When perception beyond expectation, service is thought to have a special quality, customers will be satisfied; when the service does not meet expectations, is doomed to be unacceptable; when the expectation and perception is consistent, the quality is satisfactory . The quality of service = perception of service quality- service quality expectations 0 is very satisfied = 0 satisfaction 0 not satisfied The following data can be obtained through investigation Table 2. Subway service quality survey[2] Factor The fast food industry service quality questions Score of feel Score of expect Score of Servqual Average Tangibles Tangibility restaurant layout is good, clean and comfortable dining environment 7. 9 7. 5 0. 4 0. 4 Food flyer make beautiful, attractive 7. 8 7. 7 0. 1 Food color, aroma and taste 7. 0 6. 7 0. 3 Staff dress uniform, clean and tidy 6. 8 6. 0 0. 8 Responsiveness Can quickly provide customers with the service 7. 9 5. 0 2. 0 0. 7 Wait for the waiter will tell the customer have to wait long 7. 0 7. 0 0 Can properly handle the customer complaints and complaints in a timely manner 8. 6 8. 5 0. 1 Reliability Service system perfect, standardization of service process 8. 8 7. 3 1. 5 1. 2 In the process of service few mistakes 8. 5 7. 1 1. 4 According to the promised to provide services 8. 6 7. 9 0. 7 When customers encounter problems try my best to help customers solve problems 7. 6 6. 4 1. 2 Assurance Employees use civilization terminology, polite 7. 8 6. 9 0. 9 0. 45 Employees have affinity, trustworthy 8. 4 8. 0 0. 4 Staff have appropriate knowledge and skills 6. 0 6. 0 0. 0 The customer to provide comfort food and services 8. 5 8. 0 0. 5 Empathy Customers can easily reached restaurant 8. 8 8. 0 0. 8 0. 63 To meet the personalized needs of different customers 9. 0 7. 5 1. 5 In the restaurant feel warm and happy 8. 8 7. 7 1. 1 Customers can often enjoy some preferential activities 8. 2 8. 5 -0. 3 Analysis: the data in the table can be learned that the customer for Subway service quality in reliability, responsiveness, assurance, empathy, and tangibility five aspects are very satisfied, particularly the most satisfactory reliability and responsiveness. Reliability is reliably and accurately fulfill service commitments. To show that the Subway service quality is very good, have a standard service process, and few mistakes. With the Subway three seconds smile and service three minutes is closely related to law. Responsiveness refers to help customers and provide services quickly and efficiently. Although the Subway can be quickly with good service quality to provide customers with services, but in waiting for the waiter will tell the customer need to wait for how long and properly handle customer complaints and complaints timely performance is not outstanding, it needs to strengthen. In terms of Tangibles and Assurance, service quality is also high, high customer satisfaction. That Subway layout in the unified management, restaurant, food production and have good performance in staff training, service quality is very high in these areas. In respect of Empathy, the Subway customers said that they think customers can often enjoy some preferential activities is done bad. In fact, relative to other fast food companies, Subway really few most favorable activity or can let customers enjoy preferential activities. But the Subway in Empathy other aspects of the service quality is very high. 5. 0 The Gap Theory . 5. 1 The mission of Subway Delight every customer so they want to tell their friendswith great value through fresh, is our way of letting you know we are committed to making a positive impact in all that we do. The Subway ® system is committed to providing a variety of great tasting, healthier food choices while reducing our environmental footprint and creating a positive influence in the communities we serve around the world. This is a requirement of Subway has always been, Subways mission is simple and clear tell us what it want to bring customers products and feelings, clear wording, and highlight the tradition of its green health products. 5. 2 Need to strengthen the image Corporate image refers to the people by the signs of the enterprise, and set up the overall impression of the enterprise, is the core of enterprise culture construction. Although the Subway has a clear mission, and has been sticking to its mission, the Subway has been developing smoothly, but Subway lacks a strong image, although the Subway has been claimed that they are going to give people more healthy diet. By contrast, found that most people associate to KFC, there will be a clear remember KFC sign, KFC, the old man face red and white alternate with, hamburgers, French fries, coke and unity of tables and chairs. When they think of Subway, can only think of Subway sign is green, white and yellow and white. But remember not too clear, sandwiches, unlimited refills, and only some people clearly know Subway restaurant is to provide a healthy diet. By Subway legendJared successful weight loss, in other countries outside the United States, such as New Zealand, his popularity is not high. It is very bad for Subway, if you cant let more people know that their mission is a health food. Customers in multiple fast food to make a choice, not more with it. It is also bad for customers, customers dont have a clear image of an enterprise when they choose will be very difficult, and will be always in doubt. Subway should strengthen the construction of its image in the advertisement, tell people there is green, healthy diet, not only tell people monopoly Subway sandwich! Subway should also spend more money on advertising, because compared with other fast food restaurants, Subway advertising is too little, so much so that many people know about it is not enough. Subway can also tell people on its paper napkins and food packaging it is healthy, not just printed on Subway. Subway should also have the image of a belongs to own healthy and lively, like Disneys Mickey Mouse, so that the image of thorough popular feeling, can better set up the enterprise image. 5. 3 Segmentation of Subway Subway from entrepreneurial start business only sandwiches, although it is a fast food restaurant, but the Subway to advocate a healthy diet. Because the Subway for their own simple clear positioning, belongs to the popular type of food, can make almost all the people to eat . And customers can DIY, choose oneself to like bread, ingredients and sauces, almost can satisfy everyones taste, so its market segmentation of customers dont need to do too much. 5. 4 Staff training and loyalty Subway attach importance to the cultivation of the employees, they think that talent is the most precious assets of Subway . People are our greatest asset. We continually challenge each other to succeed through teamwork, against shared goals benchmarks, and to be accountable for our actions. We require all employees throughout the Subway ® system adhere to ethical principles and employment standards to ensure that all workers at our corporate headquarters, regional offices, are valued, treated fairly and with respect. We value the cultural richness and breadth of ideas resulting from the diversity that is fostered in who we are and what we do. We are dedicated to building strong business relationships through open communication, respect and by with each other as well as by serving our customers and our neighborhoods; much like we do within our own families. The Subway employee training fully, from its three seconds smile and service three minutes law can be embodied. They warm service and skilled work skills, often a very good impression to the customer, at the same time, it saves time, brings additional value for the enterprise . Subway has the most branches as fast food brand, with perfect service personnel training system. Most Subway employees believe that their work environment such as in a family, is harmonious, loyalty to the enterprise is very high. Will from time to time and in different parts of the Subway store events, increase staff loyalty. 5. 5 Products and services Although the Subway has been selling sandwiches, but still attaches great importance to product upgrade and the change of the package, so as to adapt to the needs of different age and different countries customers . And in different regions according to different situation of promotional activities . In New Zealand, for example: the Subway in the current in the summer of New Zealand launched a new promotion chicken subs . [3] Due to the New Zealand communication services more perfect, customers can also be online or on the phone to order a meal, but in some other communication services imperfect country, it may be not enough. Although is a fast food restaurant, but the Subway and KFC, McDonalds and pizza hut from major competitors products have substaintial distinction, there is no the same products of the competition. As a Subway stores heavier, have always is famous for its first-class service and unified management, has the absolute competitive! 5. 6 Price As a popular global low-fat sandwiches, this price is OK. Subway does not need to rise the price, both in terms of cost, or from the point of sales, the price is just right. In fact, for the people, as long as good, price doesnt matter if they are a little bit expensive. Subway to grasp very well. 5. 7 Channels If you want to know, Subway, there will be many channels can help you. Such as: network, TV, newspaper, leaflets, billboards, radio and so on. Due to the development of communication technology, has been change in the number of users, nature is networks have TV is the best communication channel, is also the fastest know Subway channels. Of course, the Subway, you recommend your friends to compare its sandwich is very delicious. 5. 8 Authentic taste and unlimited refilled Subway can be in the fast food industry development, in addition to its first-class service, unified set up and manage, the most important of all is the pure taste, insist to use fresh food as possible, making major! This conforms to the demand for food has always been: a delicious, safe and healthy. Unlimited refill is a kind of American spirit, Subway brought this spirit to conquer all it. All the customers like this way, it can make them believe that they have more to choose in the Subway. Although they may only have a drink. But its true that Subway gives them more choice, because you can drink coke and then drink a glass of Sprite. Although were probably drink a 700 ml beverage, in Subway, you can taste the different flavors of drinks, but this is impossible in KFC and McDonalds. Subway should continue to adhere to its authentic taste and the spirit of unlimited refilled, bring more delicious experience for customers, and free choice. 6. 0 Suggestions and Recommendations 6. 1 Suggestions 6. 1. 1 Customer relationships Because you can choose your own ingredients make sandwiches, but numerous choice, many people hesitate when choice unconsciously. When this time, the service personnel should be timely recommend the best option for the customer, or guide customers to choose quickly, can increase the service personnel of communication with customers. Now smart phones, all kinds of communication software but also emerge in endlessly. Subway can choose on the software platform for propaganda and communication with customers, to update the product information and promotional activities, access to the customers evaluation, a question even questionnaire, etc. This way is very popular with young people, can attract more young customers for Subway become the loyal customers. 6. 1. 2 Service delivery system Subway, Subcard support cash and bank card payment, but few understand Subcard, also very few people use Subcard pays. Subway should intensify propaganda and use of Subcard told customers use Subcard special and they can bring convenience, as well as Subcard can discounts and benefits for them. This will increase the customers brand sense of belonging, the Subway has a large number of long-term and stable customers. Although the customer can order online or mobile phone, but they cant use online or mobile payment, this is one thing to let a person very depressed. Online payment and the trend of mobile payment is now Internet life, is the trend of The Times, Subway should conform to the trend, the development and utilization of this convenient way of payment. Subway can also and different communication carriers, such as Vodafone, use fee paid directly. In New Zealand, most people will have a bus and a train and Subway can pass and the transport carriers, allows customers to use public transportation card and the train in the Subway. 6. 1. 3 Service quality Service personnel will find a lot of problems in the process of service, the Subway need to found the problem employees a chance, they found the problem, and solve it. Different areas of the store service representatives should open a party every quarter, found the problem summary and share, avoid similar problems from happening again in other shops, improve service quality. Subway can also regularly staff appraisal, reward for excellent employees, encourage employees to more serious service, improve service quality. 6. 1. 4 Perceived gaps Although their DIY a sandwich very romantic, but there are a lot of people dont like such a choice. They think this is a waste of time, and with their own tastes delicious. So I suggest Subway more classical collocation solution for customers to choose, can not only saves the time of customers and service personnel, can attract more customers, because they have more better choice! For the first time consumption for customers, although their DIY is very novel, but also not embarrassed, because they dont know how to choose. So Subway should create simple and clear diagram, where customers convenient see, service personnel also need a bit more enthusiasm and careful guidance these initial purchase customers, help them to choose, rather than simply waiting for customers to choose, in order to avoid customers doubts and embarrassed. Compared with other fast food restaurants, Subway rarely distributed leaflets and give discount coupons, the Subway in virtually lost a lot of customers. Subway should put some ads in a variety of media and platforms, tell more people to its information and distribute more flyer and coupon, the customers are informed of the latest activities and preferential, attract more customers. 6. 1. 5 Service recovery strategies First, to explain to the customer service mistakes in time. Service failure happens, customers will be on the service failure reasons of the subjective inference, normally the customer would not have their own reasons, and corporate responsibility entirely to blame. Enterprises should be timely and reasonable explain the reason for the failure, make customer given individual factors, external factors or employees avoid customer subjectively to blame for the failure cause enterprise as a whole, this will be conducive to maintaining corporate image and reduce the cost of service recovery. Second, training and authorization to frontline staff and effective service recovery. Service failure happened, whatever the customer to the service failure attribution, considering the timeliness of service recovery will affect the procedural fairness perceptions of customer, enterprise must in the first place to solve the failure problems. So the enterprise should pay attention to training and authorization to the frontline staff in order to make them have the ability to service recovery and timely solve the problem of service failures, such as: give discounts or free of charge, after the occurrence of disputes of the parties to replace and compensation to customers. Third, understand customer expectations, earnestly implement the appropriate compensation. Including the apology, discount, free coupons, such as a variety of ways, understand customer expectations, make customers to participate in remedial decision-making process and in a timely manner to give proper compensation mode, make compensation match the level of customer expectations, customers can effectively eliminate the discontent, to regain customer loyalty. Fourth, with sincere attitude in the face of the customer. To deal with the process of service failures, customers want to be honest, attentive and treated politely. Service personnel should be expressed sympathy and concern to customers, understanding customers disappointment and anger said, this will make customers feel enterprise is sensitive to his situation and care, help customers obtain the good interactive fairness perceptions. [4] Fifth, the enterprise should pay attention to training with good relationship quality between customer and maintenance. Recent research has shown that giving an informed choice to customers can be an effective pre-emptive strategy to offset the damaging effects of service failure. The principle behind this strategy is that customers given an informed choice have increased feelings of self-attributions, share the responsibility for the service failure, feel more regret and stay more loyal. [5] 6. 2 Recommendations Subway is a global chain of large companies, business is numerous, the customer is multifarious, I recommend using Salesforce CRM software. Salesforce. com Inc. is a global cloud computing company headquartered in San Francisco, California. [6]CRM software of its most famous, ranked first in the world, can maximum limit satisfy the customer different needs. [7] 6. 2. 1 The cost of reasonable Salesforce operation mode can be summarized as simply the function of the network service is used to implement ERP software, software users only need to pay a small monthly fee, spending to save large amount of purchase. Different from traditional software business model, Salesforce customers dont need to buy the software CD, also do not need to pay handsomely for future upgrades. Once bought the right to use the Salesforce, the user can update regularly, and through the network to provide, do not need to install the program, and therefore do not need to please specialist maintenance, there is less spent on information equipment budget. [8]For Subway company need long-term use of CRM software, it is a good choice, take reasonable money can buy value service. 6. 2. 2 Nicely integrated Social CRM functionality With the growth of social media, it is increasingly important to gain insight into what customers are talking about on Twitter, Facebook, Google+, and LinkedIn. Salesforce is by far one of the leaders in providing tools within its CRM application for you to get into this data. You can monitor and respond to conversations that are relevant to your organization, gain insight into your accounts and contacts’ activity streams from Twitter and Facebook, and create leads from posts and comments. [9]That is in keeping with the demand for the development of Subway, the Subway is need to improve on the network marketing and management, the CRM software can be very good to solve these problems, at the same time to strengthen communication with customers. 6. 2. 3 Real-time data access on mobile devices You can get instant business information anytime, anywhere through an iPhone, BlackBerry, or Windows Phone. You are able to edit and customize almost every field, module, and object in Sales Cloud. Take a call with a contact and log the call as a record directly to the contact’s record, have leads routed automatically to your device as they come in, pull up account information prior to a meeting, and assign tasks to colleagues all from your mobile device. It is very convenient for the managers of one thing, but also meet the needs of the future development trend. 6. 2. 4 Companywide collaboration through Chatter Built into the CRM application is an enterprise-level, real-time social networking tool called Chatter. This collaboration tool uses the same tools from social media to help organizations collaborate and empower all departments, from sales to service to marketing, to get more done faster. Chatter increases an organization’s productivity by sharing answers, ideas, files, and more. You can follow people or business data, such as records, documents, and analytics, within your organization and get real-time activity feeds to track each of these items. 6. 2. 5 Easy customization You don’t have to be a programmer to customize Sales Cloud to fit your business needs. You can customize tabs, fields, and the interface and create formula-driven fields effortlessly with the help guide. Most impressively, you can utilize a point-and-click app builder to build your own application. You can even publish custom apps to Salesforce’s marketplace, AppExchange, to be shared with other users. 6. 2. 6 Salesforce to cloud services Salesforce on the application of cloud computing can be said to be the pioneer of IT industry, its not only for our company provides a simpler and cheaper data and software services, more represents a kind of used for the spirit of innovation, dare to practice. [10]It not only can the independent design applications to meet the special needs, also can draw lessons from the existing custom application by modifying meet those requirements, at the same time perfect integration path will not affect the normal operation of the other systems within the enterprise, ensure that each system play to their respective functions, supplement each other, common service for enterprise production operation . 6. 3 Privacy and ethics issues Customers to provide personal information, the purpose is to hope that the enterprise really understand their needs, to provide more convenient. Here, however, there may be some privacy and ethical issues . [11] 6. 3. 1 Permissions and limit Subway customers in the use of online services, fill out the phone number and email, web page no obvious hints, information about customers to fill out the authority to use and limitations, whether in all levels of employees can refer to the information, whether all level employees can use this information, no significant, and there is no legal guarantee, will these information leakage. It is very dangerous for customer privacy. With the development of information technology, the enterprise to gain more customers, through the network, telephone and other channels, widely collect customer information, to advertising. A large number of promotional telephone, SMS spam and junk mail serious violation to the customers personal privacy. If cannot confirm customer about the safety of these data, it is likely to happen privacy leaks. And in the event of privacy leaks, the customer will not have strong basis to solve this matter, Subway will be customers think there are suspected of deliberately avoid responsibility, it is a disadvantage for customers and Subway. 6. 3. 2 Questionnaire and personal information Subway will not be a questionnaire survey was conducted on a regular basis, the content involves the be fond of of customers, and customers of some of the personal information, Subway in the questionnaire, no prompt the questionnaire and final treatment way going, also didnt mention that these questionnaires will be made public. This is a very important privacy and ethical issues. After all, not all customers want to let others know whether he has multiple, rely on the Subway to reduce how much jins weight, how like Subway, or if you choose to eat Subway in order to lose weight. If these information leakage, maybe some weight loss products manufacturing chamber of commerce is happy to give this attention weight customer send junk mail and telephone harassment. 6. 3. 3 Subcard and security services Although Subcard enjoy services and products for customers to buy has brought great convenience. However, customers in the use of card, service personnel will see some personal information, customer service personnel will these information leakage, is a great privacy security issues. And the loss of the card, stored inside tip made no personal information will leak. Subway has 260 stores in New Zealand, many employees and customers quantity is huge. As a modern enterprise, it is necessary to use computer to manage, its safety performance is also facing a huge test, if in the event of information leakage, there will be thousands and thousands of customers received threats to privacy.

Definition and Examples of Autobiography

Definition and Examples of Autobiography An autobiography is an account of a persons life written or otherwise recorded by that person. Adjective: autobiographical. Many scholars regard the Confessions (c. 398) by Augustine of Hippo (354–430) as the first autobiography. The term fictional autobiography (or pseudoautobiography) refers to novels that employ first-person narrators who recount the events of their lives as if they actually happened. Well-known examples include David Copperfield (1850) by Charles Dickens and Salingers  The Catcher in the Rye (1951). Some critics believe that all autobiographies are in some ways fictional. Patricia Meyer Spacks has observed that people do make themselves up. . . . To read  an autobiography is  to encounter a self as an imaginative being ( The Female Imagination, 1975). For the distinction between a memoir and an autobiographical composition, see memoir  as well as the examples and observations below.   Etymology From the Greek, self life write Examples of Autobiographical Prose Imitating the Style of the Spectator, by Benjamin FranklinLangston Hughes on HarlemOn the Street, by Emma GoldmanRitual in Maya Angelous Caged BirdThe Turbid Ebb and Flow of Misery, by Margaret SangerTwo Ways of Seeing a River, by Mark Twain Examples and Observations of Autobiographical Compositions An autobiography is an obituary in serial form with the last installment missing.(Quentin Crisp, The Naked Civil Servant, 1968)Putting a life into words rescues it from confusion even when the words declare the omnipresence of confusion, since the art of declaring implies dominance.(Patricia Meyer Spacks, Imagining a Self: Autobiography and Novel in Eighteenth-Century England. Harvard University Press, 1976)The Opening Lines of Zora Neale Hurstons Autobiography- Like the dead-seeming, cold rocks, I have memories within that came out of the material that went to make me. Time and place have had their say.So you will have to know something about the time and place where I came from, in order that you may interpret the incidents and directions of my life.I was born in a Negro town. I do not mean by that the black back-side of an average town. Eatonville, Florida, is, and was at the time of my birth, a pure Negro towncharter, mayor, council, town marshal and all. It was not the first Neg ro community in America, but it was the first to be incorporated, the first attempt at organized self-government on the part of Negroes in America.Eatonville is what you might call hitting a straight lick with a crooked stick. The town was not in the original plan. It is a by-product of something else. . . .(Zora Neale Hurston, Dust Tracks on a Road. J.B. Lippincott, 1942)- There is a saying in the Black community that advises: If a person asks you where youre going, you tell him where youve been. That way you neither lie nor reveal your secrets. Hurston had called herself the Queen of the Niggerati. She also said, I like myself when Im laughing. Dust Tracks on a Road is written with royal humor and an imperious creativity. But then all creativity is imperious, and Zora Neale Hurston was certainly creative.(Maya Angelou, Foreword to Dust Tracks on a Road, rpt. HarperCollins, 1996) Autobiography and TruthAll autobiographies are lies. I do not mean unconscious, unintentional lies; I mean deliberate lies. No man is bad enough to tell the truth about himself during his lifetime, involving, as it must, the truth about his family and friends and colleagues. And no man is good enough to tell the truth in a document which he suppresses until there is nobody left alive to contradict him.(George Bernard Shaw, Sixteen Self Sketches, 1898)Autobiography is an unrivaled vehicle for telling the truth about other people.(attributed to Thomas Carlyle, Philip Guedalla, and others)Autobiography and Memoir- An autobiography is the story of a life: the name implies that the writer will somehow attempt to capture all the essential elements of that life. A writers autobiography, for example, is not expected to deal merely with the authors growth and career as a writer but also with the facts and emotions connected to family life, education, relationships, sexuality, travels, and inn er struggles of all kinds. An autobiography is sometimes limited by dates (as in Under My Skin: Volume One of My Autobiography to 1949 by Doris Lessing), but not obviously by theme.Memoir, on the other hand, is a story from a life. It makes no pretense of replicating a whole life.(Judith Barrington, Writing the Memoir: From Truth to Art. Eighth Mountain Press, 2002)- Unlike autobiography, which moves in a dutiful line from birth to fame, memoir narrows the lens, focusing on a time in the writers life that was unusually vivid, such as childhood or adolescence, or that was framed by war or travel or public service or some other special circumstance.(William Zinsser, Introduction, Inventing the Truth: The Art and Craft of Memoir. Mariner Books, 1998) An Epidemical Rage for Auto-Biography[I]f the populace of writers become thus querulous after fame (to which they have no pretensions) we shall expect to see an epidemical rage for auto-biography break out, more wide in its influence and more pernicious in its tendency than the strange madness of the Abderites, so accurately described by Lucian. London, like Abdera, will be peopled solely by men of genius; and as the frosty season, the grand specific for such evils, is over, we tremble for the consequences. Symptoms of this dreadful malady (though somewhat less violent) have appeared amongst us before . . ..(Isaac DIsraeli, Review of The Memoirs of Percival Stockdale, 1809)|The Lighter Side of Autobiography- The Confessions of St. Augustine are the first autobiography, and they have this to distinguish them from all other autobiographies, that they are addressed directly to God.(Arthur Symons, Figures of Several Centuries, 1916)- I write fiction and Im told its autobiography, I write autobiography and Im told its fiction, so since Im so dim and theyre so smart, let them decide what it is or isnt.(Philip Roth, Deception, 1990)- Im writing an unauthorized autobiography.(Steven Wright) Pronunciation: o-toe-bi-OG-ra-fee

Persuasive Request Essay Example | Topics and Well Written Essays - 250 words

Persuasive Request - Essay Example However, recent legislation has allowed specific exceptions if employers offer some wellness programs. The company wants to introduce a program for non-smokers and those with challenges in their weight. For instance, a non-smoker will receive a $500 deduction in the general deductible of $2,500. Other benchmark categories that will benefit from this program are blood pressure, cholesterol, and body mass index. The management of the Bank of Westfield wishes to request every employee to enroll in this program. The program will help employees reduce their deductible by $500 for every benchmark. The program will assist in quieting the grumbling which resulted the previous year when the insurance deductible skipped from $500 to $2,500. The bank has consulted a fitness counselor who will design a customized fitness program for every employee who registers. The company will provide fitness programs, literature, and counseling to assist every employee who meet the benchmarks. The company requests every employee to fill out an application for the program before January 25, next year. The program will help every employee to benefit since your deductibles will

Book of mark, matthew, luke and john Essay Example | Topics and Well Written Essays - 1000 words

Book of mark, matthew, luke and john - Essay Example The narrative exposition employed in the gospel of Mark began the tradition of the gospel(Burridge 2005). The Gospel of Matthew writes to a Jewish Christian audience and is predominantly concerned with portraying Jesus as a teacher who is greater than Moses (Brown 1997). The Gospel of Luke attempts to answer the question of whether Christians whose allegiance is the Kingdom of God able to stay loyal to the Roman Empire? The book of John is an exception that views the Messiah as a ‘Stranger from Heaven’ and is often called the spiritual gospel (Burridge 2005). This paper thus intends to explain the different targeted audiences of the four gospels and the messages they proclaim to the readers. The gospel of Mark was written by John Mark who dwelt in Jerusalem as revealed in the book of Acts 12:12(Burridge 2005). It was initially written in a bilingual set up that involved the Greek and the Aramaic languages. The author was influenced to write by the young Christian generation, also known as the Christians of the second generation or the young man(Burridge2005). John Mark wrote this book and addressed it to the Gentiles and the Roman leaders in Rome or probably in Syria or Decapolis. During this time, the Gentiles were young and new to the Christian faith. They knew very little of Christianity and the death of Jesus to save mankind. At the same time, there was an ongoing persecution by the ruling class on Christians and those who proclaimed the message of the Gospel. Many Christians were killed and forced to denounce their loyalty to God. Mark therefore wrote this book to encourage and harden the Christians at that time in their worship and proclaiming of God’s Kingdom(Burridge 2005). In the book, Mark reveals Jesus as a suffering servant of God who is ironically powerful. He reveals to the Romans and the Gentiles that Jesus taught with authority as asserted by the mighty miracles he