Tuesday, May 26, 2020

Top Research Paper Format Reviews!

Top Research Paper Format Reviews! Next you prefer to look at developing your topic. Reading published papers that are very similar to yours will likewise provide you a bit of insight into the proper layout. If you are able to discover an essay associated with your subject, you might rewrite it to accelerate the process. Before you begin your essay or research paper, you should get familiar with some overall APA rules. Research Paper Format Options For everyone that are beginning to compose essays, you will see specific rules or advice that may allow them to make a perfect essay. All individuals who comprehend the best method to compose an essay can write an awesome essay by allowing for lots of the vital points. If you're still exploring your topic whenever you are writing your paper and you cannot even form a question and offer and answer you're going to be graded accordingly. If you're interested in your research paper topic and have some essay suggestions to implement i t's possible to even receive an actual pleasure whilst working on it. Voila, very quickly you will realize your paper coming together. Then write the abstract part of your paper only after you're completely finished writing your paper. There are several different strategies to begin organizing a paper. You cannot submit a paper that's merely a string of quotes from assorted sources. Research Paper preparation means handling a great deal of information. It is not a task for one day. An individual should realize that every Research Paper is a sophisticated writing because it must contain distinctive research and distinctive idea. A research paper is a lengthy sort of written document connected with the definition of results from a person's extensive research about a specific topic. The aim of the paper needs to be stated at the start, followed by a description of the issue, the way of solution, and any other information needed to properly qualify the results presented and the conclusions. Personal information is one other way to acquire information. You should beware of using information on the internet that isn't cited as there's no system of peer review and data can be quite inaccurate. A template is a kind of design that's already formatted in your document so you can get started writing on opening it. By being aware of what format to use at the beginn ing, it is going to help save you lots of time because revisions are going to be at a minimum. Checking the format is normally a massive job for those editors. There's a format for all to follow for the simplicity of understanding. Your document may have a complicated structure, especially in the event the main body will be big. A rigid format ought to be used especially if you're required to hand in your outline. There you may learn to construct the structure and its elements. In the event the structure of the principal body has many levels, it is preferable to use different numbering styles. You might be accustomed to writing papers in another format like MLA or Chicago style, so it may take a while to find the hang of writing in APA format. APA format is well-known among students as a result of its simple guidelines and approach. It will help you to organize your paper well. Utilizing APA format means you're following an internationally acceptable writing style to whi ch a lot of the readers are extremely familiar also. Writing research paper isn't just merely a compilation of related literature that could support the argument you're trying to raise, the findings you're trying to get, or the question you're attempting to reply. The aim of your research paper is to give a solution to your research question. You are able to also describe the reach of your research. You may also have to get the proper documentation, like a research visa, if you're intending to do research in another nation.

Tuesday, May 19, 2020

Marketing Portfolio for Starbucks - Free Essay Example

Sample details Pages: 10 Words: 2978 Downloads: 4 Date added: 2017/06/26 Category Marketing Essay Type Case study Level High school Did you like this example? Marketing Portfolio for Starbucks 1.0  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Executive Summary The report examines and analyses a portfolio of advertisements from Starbucks. The main segmentation criteria used by Starbucks is psychographic segmentation, targeting customers based on their lifestyle and attitudes. Starbucks aims to create loyal customers and reduce brand switching by offering a wide variety of products and special coffees regularly. Don’t waste time! Our writers will create an original "Marketing Portfolio for Starbucks" essay for you Create order Using a combined push-pull strategy, the company mostly relies on advertising, promotions, personal selling, Internal marketing, and public relations, all making good use of AIDCA formula. An important part of this strategy is the (basically) exclusive distribution channel used in the UK and the premium pricing strategy supported by augmented products such as after-sales service. Overall, think these adverts serve the company well by communicating why Starbucks is unique. 2.0  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Company Description Starbucks was chosen because it is one of the most admired and successful coffee companies in the world with more than 6,000 self-operated and licensed stores in 38 countries outside USA (Starbucks Coffee Company, 2008). It serves more than 30 different brands of blend coffee as a roaster and major retailer, as well as iced beverages and other related products. In the UK, Starbucks is the leading operator of branded coffee shops based on turnover (Key Note, 2009). Starbucks primarily competes with other coffee shops, which include outlets that are principally involved in selling coffee and other hot and cold drinks, usually along with some snack foods, such as muffins and cakes, such as Costa Coffee and Caffà ¨ Nero. Of the approximately 10,000 coffee shops in total in the UK and the Republic of Ireland, the major branded chains account for around 30% of all coffee-shop outlets (Key Note, 2009). In terms of turnover, Key Note (2009) estimates that the total turnover of all coffee shops in the UK and the Republic of Ireland was  £4bn in 2008, with branded coffee shops gaining about 35% of total coffee-shop revenues (about  £1.4bn in 2008). Starbucks also indirectly competes with retailers that offer coffee-shop facilities but are engaged mainly in selling other items, such as department and bookshops, as well as retailers that derive their sales mainly from the sale of food, such as Subway and McDonalds. 3.0  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Overview of the Adverts in the Portfolio Seventeen adverts are included in the portfolio in the Appendix. Ten of these are print adverts, while two are from the companys US website, two are pictures taken of promotional material at Starbucks shops, one is a screen grab of a television ad available on Youtube, and two screen grabs from Starbucks UKs Facebook page. Various creative approaches are taken, but mostly you will notice a minimalist approach taken to how the adverts are created, especially in the print adverts and there is generally one clear message in each ad. However, the adverts in the Appendix have been categorised based on the market segment that they predominantly target: serious coffee drinkers, socially conscious coffee drinkers, and non-coffee drinkers, with a fourth category added to reflect the fact that food items are also an important revenue stream for the company. 4.0  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Segmentation, Targeting, and Positioning The main segmentation criteria used by Starbucks is psychographic segmentation, targeting customers based on their lifestyle and attitudes about ‘fairtrade food (Solomon et al., 2002). The core consumer for Starbucks is the ‘serious coffee drinker (upscale market), which it tries to reach with adverts and other promotional material that reflect the quality of the coffee that it serves, as well as displaying its dedication to providing its customers with the best coffee (Pictures 1, 2, 4). The third ad in the first series is a screen grab from the US website, showing a range of special coffee blends that the customer can try at the store each week for eight weeks. The final picture in this series shows in-store promotion for the companys new ‘Via brand of coffee that customers can buy and brew at home, again targeted at those who want a good coffee experience. With the increasing emphasis on corporate social responsibility, Starbucks is also seeking to develop a market of consumer that are interested in their products being socially conscious. The adverts in this series (Pictures 6-10) talk directly to those consumers who are interested in changing the world, one cup of coffee at a time. So these adverts are still aimed at coffee drinkers, but these adverts help the company to project an socially responsible image – flavourful, lively, multifaceted can define the company as much as the (Starbucks) RED coffee (Picture 9). Above everything, Starbucks is a lifestyle brand and the company aims to attract a wider demographic of customers and so offers several products for the non-coffee drinker (or the less hardcore coffee drinker) who still wants to be a part of Starbucks social environment. The third set of adverts (Pictures 11-15) is aimed at these people, with the first three adverts being for the Frappachino blended beverages, also known as the Summer Drinks flavours, which serve to help the company to reposition itself in develo ping the non-coffee iced-beverage market. The third ad in the series is especially powerful in getting across the idea that Starbucks is not only about coffee. The final series of adverts (Pictures 16-17) also fits into this category somewhat, because (while the food is accompanied by coffee in both promotions), these adverts also show that there are other reasons to indulge in Starbucks other than coffee. This STP strategy seems effective, since the serious coffee drinkers, socially conscious coffee drinkers, and non-coffee drinkers segments are distinct segments, have common needs, respond to market stimulus, and can be reached by marketing (Jobber and Fahy, 2006). The segmentation and targeting used by Starbucks allow the company to position itself as a (socially conscious) high price-high value brand. 5.0  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consumer Buyer Behaviour Consumer decide on which brand they want to choose based on either the functional benefits, the emotional benefits, or both (Jobber and Fahy, 2006). The function or performance benefits of the brand are important to consumers, but they also choose particular brands because it can be used to express their personality, social status, or affiliation (symbolic purposes) or to fulfil their internal psychological needs, such as the need for change or newness (emotional purposes) (Solomon et al., 2002). Some researchers present purchasing as a problem and is often presented as the buyer decision-making model: problem recognition, information search, evaluation of alternatives, purchase, post-purchase evaluation (Jobber and Fahy, 2006).   For high involvement products, such as high priced products/services (economic risk) and products/services visible to others (psychological and social risk), the consumer often goes through an extended decision-making process that includes all these ste ps. However, with the prices ranging from  £2 for a basic espresso to over  £4 for hot lattes, Starbucks prices are among the highest in the UK, but in the general scheme of things coffee is a low-involvement product. This means that consumer are often engaged in a limited decision making process, or they may see coffee buying as an impulse purchase or a routine purchase. Additionally, if consumers are loyal to a specific brand, they would tend to buy coffee without much information search or evaluation of alternatives (Jobber and Fahy, 2006). Starbucks is trying to get consumers to get more involved in the product in several ways. First, Starbucks is marketed as a status item (Pictures 11-15) and so it is more high involvement (has more economic, psychological, and social risk) than unbranded coffee or cheaper coffee from Subway or McDonalds. Second, the company is using various campaigns, such as ‘Bold Coffee campaign (Pictures 3 and 7) and the ‘Via taste challe nge recently conducted in the UK (Picture 5) to get consumers to come into the store continually and try its products. This is a good use of buyer behaviour theory, which predicts that customers may switch brands just to try something new (Jobber and Fahy, 2006). By providing customers with a new flavour to try each week, Starbucks actively manages customers natural inclination to try new things. And by emphasising its socially responsible behaviour, Starbucks is also providing consumers with more benefits on which to evaluate its products (Solomon et al., 2002). Starbucks is also making good use of consumer buyer behaviour theory by building a strong brand to which customers are loyal, meaning that these customers do not even consider other brands when they are going for coffee, they will immediately choose Starbucks because it is the coffee for anyone who really loves coffee (Pictures 1-5). These adverts are generally aimed at all the stages of the buyer decision-making process . For example, Pictures 14 and 15 are adverts that are aimed at the problem recognition stage as these adverts lets the consumer know that these products are available and seek to arouse their motivation to visit Starbucks. Most of the adverts help with information search because they provide information on the functional and emotional benefits that the product can provide. This is the same with evaluation of alternatives, because the aim of all these adverts is to keep Starbucks within the consumers evoked set. This is helped by reinforcing the prestigious brand name and providing consumers with a range of tastes and aromas. Pictures 14 and 17 are two of the adverts that are asking consumer for action, to purchase something. Finally, Pictures 6-10 and 12 help with post-purchase evaluation, as it reinforces to the consumer the benefits of paying  £4-5 for a cup of Starbucks coffee and thus reduces post-purchase dissonance (Jobber and Fahy, 2006). 6.0  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Promotion The most common promotional mix elements used by Starbucks are advertising, Internet marketing (Picture 7), personal selling, public relations, and sales promotion.   In terms of advertising, Starbucks spend a small percentage of its revenue on advertising (Subhadra, 2003), relying to a greater extent on its image advertising, such as movie and television placement, in order to promote the success of the business (Kembell et al., 2002). When it does advertise, Starbucks uses print media a lot (as evidenced by the majority of adverts in the sample), as the companys target market tends to be educated people who do more reading than average (Kembell et al., 2002). In terms of Internet marketing, Pictures 7, 10, and 17 show that Starbucks spends a lot of its promotion time and money on interacting with customers. Its Internet promotions are often done in a manner that lets customers interact with the product or leave comments, even if they are not directly able to interact with St arbucks staff. The company engages in personal selling through their passionate baristas in the store. As indicated in Picture 4, the focus is on customer service by providing the perfect cup of coffee to customers every time. In terms of public relations, Pictures 7 shows one aspect of this, as the company is often engaged in charitable causes and highlights this through its promotional material. Finally, there is also sales promotion, as highlighted in Picture 5, which takes the form of samples. In terms of promotional strategy, the company uses a push strategy, which involves the active engagement of customers using direct selling channels and emphasising promotion and advertising (Jobber and Fahy, 2006). At the same time, there are elements of a pull strategy being used, as the company has developed a highly visible brand to encourage customers to seek out its products. 7.0  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Communication strategy The message that Starbucks is sending in each advert is very clear. For example, the adverts represented in Pictures 1, 2, and 4 are very clearly expressing the quality of the coffee that consumers should expect to get when they visit Starbucks. The same can be said about the adverts in Pictures 12-16, which clearly show that Starbucks is not only for coffee and also that the high quality that is offered to coffee drinkers are also offered non-coffee drinkers. Similarly, the adverts in Pictures 6-10 clearly express the companys social conscience. The adverts effectively communicate the companys brand values by making good use of the AIDCA formula: attention, interest, desire, conviction, and action (Jobber and FAhy, 2006). The clean palate and the bold fonts used easily catch peoples attention and can generally be read from afar. Similarly, the way the products or brand is presented tend to draw interest. Other adverts present testimonials (Pictures 10 and 17), while several ask for action (such as Pictures 3, 5, and 14). 8.0  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pricing There are different pricing strategies available to firms and each will be optimal in different situations (Jobber and Fahy, 2006). One strategy is premium pricing, which is also called a high price-high quality strategy, and this allows the firm to charge higher prices because there is something unique about the product. Exclusivity is partially derived from price because more expensive products exclude some consumers who might like to buy them (Solomon et al., 2002). It is therefore expected that the high status products will to cost more than the mundane brand. In line with this, Starbucks adverts do not contain pricing information because product pricing is premium, which is due to the companys commitment to quality products and a high level of customer service. Indeed, the only time price is mentioned in the sample of adverts is when the company is depicting low prices as suspicious (Picture 6) and how higher prices can change the lives of others (Picture 7). In this way, the pricing strategy is again used to reinforce the brand as being socially responsible and helping to justify the price (and reduce dissonance). The premium pricing strategy has to be carried out throughout the life of the product (Solomon et al., 2002). For example, using deep discounts and other price promotions are generally not   the best tactics when selling status goods. Therefore, while Starbucks will use promotions where it gives customers things for free for trial (Picture 5), it does not engage in price promotions to any extent (Kembell et al., 2002). 9.0  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Product The marketer has a lot of control over the product offered. The core benefit that Starbucks offers is providing customers with an opportunity to take a break from their busy lives in a relaxing atmosphere. The tangible products that are offered include coffee and tea beverages, whole bean and ground coffee, food items, and coffee-related equipment. In terms of the augmented product, Starbucks offers after-sales service in the form of wireless connections and atmosphere in store, as well as providing customers with some education about coffee and coffee making and an interactive website. As noted, Starbucks is as much about the experience of drinking coffee (or some other drink)   as it is about the coffee or the tea itself. This indicates that Starbucks brand is about its product, its people, as well as the in-store experience (Strehle and Cruickshank, 2004). The brand is communicated very effectively by the adverts, especially the repeated brand logo which uses complex graphi cs to help in product identification. The elements of the brand communicated through the adverts in the portfolio include: high quality coffee, rich taste, variety of choices of complementary food and beverage, warm, friendly, and homelike store atmosphere, and socially responsible/caring. 10.0   Ã‚  Ã‚   Place Exclusivity is partially derived from whether a good is available. By limiting the number and type of distribution outlets in which consumers are able to purchase the product, marketers restricts access and thus protect the perceived exclusivity of the product (Solomon et al., 2002). To main this exclusivity, the main distribution strategy for Starbucks is sales through stores, which is explicitly stated in Pictures 10 and 14 although most of the adverts bring across the message that Starbucks is a coffeehouse. The company is now embarking on the sale of ‘Via ready brew coffee, to complement its sales of coffee beans, all of which are available directly from the store only. The adverts are definitely trying to pull customers into the store to try new coffee flavours and new products (Thomson and Strickland, 1999). Having products available only through Starbucks is congruent with the image the company wants to portray. 11.0  Ã‚  Ã‚  Ã‚   Critique and Recommendations The brief exposition presented shows that Starbucks uses a variety of elements within its adverts, but most importantly, these adverts reinforce the companys position as a (socially conscious) premium quality coffeehouse. These simple adverts that focus on quality and experience seem to serve Starbucks well by telling the story of what makes the company special; highlighting what customers can expect to get from Starbucks that they cannot get elsewhere. The main areas in which others compete with Starbucks is on price, and so the adverts are reiterating that price is not always the most important thing by communicating the companys unique position and value to its to customers. Starbucks marketing strategy continues to be one of its main strengths as it uses traditional advertising less than many others, instead relying to a greater extent on its image advertising (Kembell et al., 2002). This has made the company image on its key areas of success and as consumers have become mor e socially responsible, Starbucks has followed that trend in incorporated that aspect into their image as well. Going into the future, it is important that Starbucks positions its brand as an experience so as to entice new customers. Bibliography Isdiro, I. (2004). Learning from Starbucks: 10 lessons for small businesses, 04 October. Available online at www.powerhomebiz.com/vol144/starbucks.htm [accessed 24 March 2010]. Kembell, B., Hawks, M., Kembell, S., Perry, L., and Olsen, L. (2002). Catching the Starbucks fever: Starbucks marketing strategy. Unpublished paper. Missouri State University. Jobber, D. and Fahy, J. (2006). Foundations of Marketing. Berkshire: McGraw-Hill. Key Note (2009). Coffee Sandwich Shops 2009. Key Note Market Reports. Solomon, M., Bamossy, G., and Askegaard, S. (2002). Consumer Behaviour: A European Perspective. Harlow, Essex: Pearson Education Ltd. Starbucks Coffee Company (2008). Company Fact Sheet 2008. Available online at https://www.starbucks.com/assets/company-factsheet.pdf [accessed 24 March 2010]. Starbucks to promote ‘FairTrade coffee. (2002). PeopleandPlanet.net, 19 September. Available online at https://www.peopleandplanet.net/doc.php?id=1750 [accessed 24 March 201 0]. Strehle, P. and Cruickshank, M. (2004). Starbucks: International Business Concept and Starbucks in Germany. University of Lappeeranta: GRIN Publishing Scholarly Papers. Subhadra, K. (2003). Starbucks international operations. ICFAI Centre for Management Research. Available online at: https://www.icmr.icfai.org/casestudies/catalogue/ Business%20Strategy1/Starbucks%20International%20Operations.htm [accessed 24 March 2010]. Thomson, A. and Strickland, A. (1999). Strategic Management: Concepts and Cases. McGraw-Hill.

Friday, May 15, 2020

Quotes From To the Lighthouse by Virginia Woolf

To the Lighthouse is one of the most well-known works by Virginia Woolf. Published in 1927, this book is full of quotable lines. Part 1 Chapter VI Who shall blame him? Who will not secretly rejoice when the hero puts his armor off, and halts by the window and gazes at his wife and son, who, very distant at first, gradually come closer and closer, till lips and book and head are clearly before him, though still lovely and unfamiliar from the intensity of his isolation and the waste of ages and the perishing of the stars, and finally putting his pipe in his pocket and bending his magnificent head before her — who will blame him if he does homage to the beauty of the world? Chapter IX Could loving, as people called it, make her and Mrs. Ramsay one? for it was not knowledge but unity that she desired, not inscriptions on tablets, nothing that could be written in any language known to men, but intimacy itself, which is knowledge, she had thought, leaning her head on Mrs. Ramsays knee. Chapter X A light here required a shadow there. There were the eternal problems: suffering; death; the poor. There was always a woman dying of cancer even here. And yet she had said to all these children, You shall go through with it. Chapter XVII It partook...of eternity...there is a coherence in things, a stability; something, she meant, is immune from change, and shines out (she glanced at the window with its ripple of reflected lights) in the face of the flowing, the fleeting, the spectral, like a ruby; so that again tonight she had the feeling she had had once today, already, of peace, of rest. Of such moments, she thought, the thing is made that endures. Chapter XVII She had done the usual trick — been nice. She would never know him. He would never know her. Human relations were all like that, she thought, and the worst (if it had not been for Mr. Bankes) were between men and women. Inevitably these were extremely insincere. Part 2 Chapter III For our penitence deserves a glimpse only; our toil respite only. Chapter XIV She could not say it...as she looked at him she began to smile, for though she had not said a word, he knew, of course, he knew, that she loved him. He could not deny it. And smiling she looked out of the window and said (thinking to herself, Nothing on earth can equal this happiness) — Yes, you were right. Its going to be wet tomorrow. You wont be able to go. And she looked at him smiling. For she had triumphed again. She had not said it: yet he knew. Chapter VIII The Lighthouse was then a silvery, misty-looking tower with a yellow eye, that opened suddenly, and softly in the evening. Now — James looked at the Lighthouse. He could see the white-washed rocks; the tower, stark and straight; he could see that it was barred with black and white; he could see windows in it; he could even see washing spread on the rocks to dry. So that was the Lighthouse, was it? No, the other was also the Lighthouse. For nothing was simply one thing. The other Lighthouse was true too. Part 3 Chapter III What is the meaning of life? That was all — a simple question; one that tended to close in on one with years. The great revelation had never come. The great revelation perhaps never did come. Instead, there were little daily miracles, illuminations, matches struck unexpectedly in the dark; here was one. Chapter V Mrs. Ramsay sat silent. She was glad, Lily thought, to rest in silence, uncommunicative; to rest in the extreme obscurity of human relationships. Who knows what we are, what we feel? Who knows even at the moment of intimacy, This is knowledge? Arent things spoilt then, Mrs. Ramsay may have asked (it seemed to have happened so often, this silence by her side) by saying them? But one only woke people if one knew what one wanted to say to them. And she wanted to say not one thing, but everything. Little words that broke up the thought and dismembered it said nothing. About life, about death; about Mrs. Ramsay — no, she thought, one could say nothing to nobody. Chapter IX She alone spoke the truth; to her alone could he speak it. That was the source of her everlasting attraction for him, perhaps; she was a person to whom one could say what came into ones head.

Wednesday, May 6, 2020

Essay on Heroin - 1631 Words

Heroin Heroin, a powerful narcotic, acts upon the brain as a painkiller, increasing physical addiction and ongoing emotional dependence (Schaffer Library of#8230;). Heroin has many challenging and highly risky effects on the user, all the more hazardous if overdosing is present. This extremely dangerous drug, heroin, will never cease being used, but may cease the existence of an individual. Heroin is a painkilling drug that is made from the Papaverum Somniferum, also known as the opium poppy plant. All opiates are addictive painkillers. Heroin starts as a milky sap of the opium poppy. The sap is then dried and becomes a gum. After washing the gum, it becomes opium. Morphine and codeine are two painkilling alkaloids that†¦show more content†¦The colors of heroin vary from dark brown to white because of the impurities from the developing process. The Eastern and Western parts of the United States are divided into a few different types of heroin (United States). There are two main types of heroin. One type is called White Powder Heroin. It is extremely pure, meaning it is a genuine brand that is quickly effective with a very bitter taste. White Powder Heroin is distributed mainly in the Eastern part of the United States. This highly purified heroin is produced in and sent from South Africa (United States). Another form of heroin in the western United States is called, Black Tar Heroin. This type may be sticky or hard. Black Tar Heroin is only produced in Mexico and is distributed throughout the Western part of the United States. The color of Black Tar Heroin varies from dark brown to black. The color represents the poor processing methods used to illegally manufacture heroin in Mexico. Black Tar Heroin is sold in a tar like form with its purity ranging from 20% to 80%. Black Tar Heroin is often dissolved, diluted, or injected (United States). The heroin supply spreads globally with many ways of transportation. Illegal heroin is sent as a powder. People delivering heroin often hide their drugs in public transportation vehicles or privately owned motor vehicles. Heroin may be hidden in and on peoples bodies. Heroin is smuggled in amounts of one toShow MoreRelatedHeroin And Its Effects On Heroin1101 Words   |  5 Pagesnothing about heroin and those who use it. Many people have been associated with friends or families who have used some kind of drug. There are many people who have not had any contact with heroin users or if they have, don’t understand much about it. Using various sources about heroin to explain where it came from, how it is used, who uses it and how a person starts on the path towards heroin, preventing addiction, and global issues surrounding this drug. Although the topic of heroin is inexhaustibleRead MoreHeroin1726 Words   |  7 PagesHeroin Samantha Garza COM/172 02/29/2012 William Pinney Heroin â€Å"She was in a coma. She suffered brain damage and was paralyzed from the neck down; her one-time heroin use left her needing around-the-clock care.† (Bubala 2011, pgs. 1-2). This is an example of what Heroin can do to a young adult who tried the drug for the first time. Although Heroin may be a satisfying new experimental drug to young adults, Heroin is an addictive drug that destroys the human body, and canRead MoreHeroin As A Heroin Addict2027 Words   |  9 Pagesyou ever encountered a heroin user or even known one? If you did you probably knew very little about what the drug has become to them. No one sets out to be a heroin addict. Janice from New Jersey told reporters about her story, â€Å"I was a high-profile model and intravenous heroin addict. I copped on the street. Heroin doesn t discriminate. It is unbearably wonderful for suppressing pain and generating a false sense of well-being. I loved heroin. 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It is heartbreaking because I am powerless to help heal our family; I would not wish this pain on my worst enemy, because my stepbrother’s addiction has been one of the g reatest trials of my own life. Heroin has become

Global Manufacturing The Supply Chain Management

Global manufacturing is a huge part of the modern day world we now live in. Without global manufacturing everyday items that play a big role in our society and our own personally lives would not be so readily available or non-existent in our lives. Globally manufacturing helps to secure a lower cost, a more readily and stable to the raw-materials it takes to make these items, having access to new and emerging markets, and communication to many different places for sales. Another term that goes hand in hand with one another is the supply chain management, meaning a particular manager’s effort to make sure the flows of raw materials and information go through the right suppliers around the world. If a business is to manufacture globally they†¦show more content†¦Both have their positives and negatives and each specific problems that they must face. If a business decides to involve itself with different countries with their manufacturing, they must make sure each group i s coordinated with the other. With just one country and one group the information gets spread much easier and when problems arise they are much easier to fix and take care of because the source of the problem is much easier to find. With the option of manufacturing globally they are quite a few international ordeals to deal with, one being the exchange rate of money. With the right team on that task this can get taken care of very easily. Another that a company must focus on is the local culture and how the lay of the land of the area they are producing in. A company must be in fine tune with the local culture where they are producing to be able to understand how people work, the days and times that they work, and how they handle large or small scale plants being constructed on their land. Some international locals understand the business and welcome the company when the pay for their people is up to par. Many times with global manufacturing pay overseas gets dumbed down and many pe ople do not even make a livable wage. Supply chain management, as mentioned earlier; go hand in hand with the global manufacturing. A solid set up supply chain makes sure that there is always a flow of network with materialsShow MoreRelatedProduction Planning And Inventory Control1520 Words   |  7 PagesProduction Planning and Inventory Control Processes covers manufacturing, storage, and related areas. Specifically, the production planning controls the designing and management of the entire airplane manufacturing processes input material scheduling and acquisition, manufacturing, design, and material handling. The inventory control is on the design and management of storage procedures for the raw materials inputs in the airplane manufacturing processes, work-in-progress inventories, and final productsRead MoreGlobal Supply Chain Management Essay991 Words   |  4 PagesLean manufacturing and just-in-time processing are great business strategies that can severely stress a suppl y chain. The supply chain and supply chain management is a critical operations management element for any major company to succeed and remain competitive in the global market. The supply chain is one of many pieces critical to maximizing value to the end customer and requires close management to minimize external impacts. If a company is relying on another company to supply the raw materialsRead MoreGlobal Logistics and Risk Management1048 Words   |  5 PagesEXECUTIVE SUMMARY GLOBAL LOGISTICS AND RISK MANAGEMENT Global supply chain enables companies to expand beyond their domestic markets and expand globally .International supply chain could be viewed as an extension of the domestic supply chain if managed well .There are several forces which determines the success of international supply chain. Global market forces involves pressures and opportunities created by the foreign companies and customers .Overseas business sometimes is a defensive mechanismRead MoreCrocs Case Study Essay1060 Words   |  5 Pagesvalue chain management system. Foregoing traditional models, Crocs quickly acquired and established a world-wide network of supply, manufacturing, production, and delivery systems. This gave Crocs the ability to minimize costs, maximize efficiency, and deliver the best value to their customers. Within this customer-focused framework, Crocs created a unique global value management system, superior in execution and focus when compared with traditional supply chain systems. Traditional Supply ChainRead MoreGeneral Motors Supply Chain Essay1574 Words   |  7 Pagesmaintain competitive advantages, GM introduced lean manufacturing by incorporating elements of the Toyota Total Quality Production System that had been adopted by several Japanese auto manufacturers to increase production efficiency. The lean implementation effort resulted in both operational and an environment improvement but the company still faced challenges inherent with the automotive supply chain including: risk, visibility, inventory management, cost containment, customer demands and globalizationRead MoreQuiz Questions On Supply Chain Management1170 Words   |  5 PagesQuiz 1 Supply chain management Supply chain management: It is defined as effective control of flow of material, information and finance in a network consisting of suppliers, manufacturers, distributors and customers. Schematic representation: Effective functioning of supply chain requires †¢ Coordination: proper coordination should exist in supply chain to meet the demands of the customers at right time, right place with right quality †¢ Collaboration: there should be proper collaboration betweenRead MoreThe Supply Chain Of Honda Essay1334 Words   |  6 PagesFrom above, the process of Honda’s supply chain in purchasing is very clear. Firstly, the purchasing division of Honda signs a purchase order with the component suppliers and then these suppliers determines the needed raw materials and sends a demand to Honda after receiving the order. The next is that Honda trading classifies these orders into different materials and signs a purchasing order with these raw materials factories. After then these factories send these raw materials to suppliers. FinallyRead MoreZara Supply Chain1103 Words   |  5 PagesZara Company supply chain management system. It divides the supply chain process into three distinct phases. It shows how the company has managed to embrace technology to deliver its products to customers in real time. The paper also contains a comparison between Zara and its main global competitor in the market. The paper concludes by outlining some of the challenges the company is facing as it expands into the Middle East and other regions in the world. Zara Supply Chain Management IntroductionRead MoreFactors That Affect India Automotive Supply Chain Essay1339 Words   |  6 Pagesphase. India being seen as crucial market of the future by global OEMs. The automotive supply chain needs to play a big role in this transition. Supply chain can help companies to get competitive advantage, which means going beyond meeting basic standards of performance such as connecting supply to demand at optimal costs. Following are the issues that can affect India automotive supply chain: †¢ The main concern will be to build a supply chain that can handle long term growth but it is strong, flexibleRead MoreHistorical Developments in Supply Chain Management1151 Words   |  5 Pages------------------------------------------------- Historical developments in supply chain management Six major movements can be observed in the evolution of supply chain management studies: Creation, Integration, and Globalization (Movahedi et al., 2009), Specialization Phases One and Two, and SCM 2.0. 1. creation era The term  supply chain management  was first coined by a U.S. industry consultant in the early 1980s. However, the concept of a supply chain in management was of great importance long before, in the early 20th

The Broken Chain free essay sample

One of the main conflicts in the film Broken Chain is the possession of land and resources. It has been the root of all conflicts since Europeans arrived in the New World. The British used Native Americans to their advantages in order to drive the French out of America so they can control majority of the land. The film also symbolizes a conflict between two Mohawk brothers, Thayendanega and Lohaheo. These blood brothers were warriors who helped the British fight the French in the duel for North America. As time went on and the colonies started to rebel against the crown, Thayendanega teamed up with British and led many bloody battles around the New York and Pennsylvania area; but his brother Lohaheo, who was also a great leader with his own beliefs knew the consequences of taking sides in the revolutionary war and wanted to keep his tribe neutral in hopes of saving lives and the union of the six nations. We will write a custom essay sample on The Broken Chain or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thayendanega as a young warrior was sent to an English school by Sir William Johnson, an Englishman who admired the Iroquois, who probably inspired him to trust and partner up with the crown against the rebellious American colonists. His brother Lohaheo feared the war would threaten the future existence of his people. He focused on the best interest of the confederacy, which was to keep it together and save the land of the Native American tribes during the war. In the conflict between the brothers, Lohaheo had a reasonable argument to stay neutral instead of choosing sides between the British and the Colonists because he understood the potential of facing an uncertain future and the struggle to keep a way of life. Eventually, the Colonists won the war, and made sure they came after Native American tribes who formed an allegiance with the British. Thayendanega, who didn’t expect the Colonists to come on top, overlooked the possibility of an uncertain future. In result, he was forced to lose everything he has ever worked for and flee to Canada. Europeans lived a modern way of life compared to Native Americans who believed in equality; and never about the individual but the group. Although these two cultures were vastly different, they still had resources that one of them wanted from the other and vice versa. Europeans were shocked to see the abundance of such vast natural resources like land and furs. Land ownership was the biggest part of their social structure, it meant power and wealth. They took advantage of their best political tools against Native Americans, which was by trading goods like metal pots, copper kettles, metal ax, glass beads, decorative jewelry, woolen blankets, alcohol and guns, in return for land ownership in America. Europeans were hungry for land ownership. They viewed property as the base of independence, wealth and social status. At the time, Europe was becoming more populated and the freedom to own land was slowly diminishing. When a new world with unlimited amount of land was discovered, almost all Europeans wanted to tap into this new source. So they used their best political tools to grab the attention of Native Americans by providing them with goods that they can use to make their life much easier. Native Americans did not believe in material wealth like Europeans did. They were confused when the settlers wanted to own lands, because they believed land was part of nature and that nature was communal. But as time went on they became more dependent on European goods, even decided to set up trading posts. This response proved the success of all political tools used by Europeans to allure Native Americans. In conclusion, Europeans were far more civilized than Native Americans. They believed offering to civilize them with European made goods would further develop their trust in the British. Ultimately, they had the best and scientific way to welcome themselves into a new world.

Tuesday, May 5, 2020

Information Technology Proper and Effective Information

Question: The Internet is a part of our daily lives. Discuss how the internet is changing the way we think today and in the future. Answer: Introduction The existence of human beings has been turned upside down due to wide use of Internet Technology. It has revolutionized the means of communication and helps in making the lives of human beings drastically smooth as well as easier (Soria, Fransen and Nackerud 2016).The maximum effect of internet is on the lives of individuals as there is no such aspect of life, which is not influenced, with the usefulness of internet. It helps in providing proper and effective information, data and knowledge for the social and economic development (singh, Dash and Kumar 2016). The internet technology is rapidly changing on the way an individual work, live and consume. With the help of such extensive technology, the digital technologies cannot help but it assists in disrupting the various existing models of government and business. The internet technology is very much beneficial in various fields, which includes information, business and marketing, education, communication, and networking, entertainment and many more, which all are discussed in this essay. Theassignment also illustrates the various usefulness of internet in our daily lives and the way it is changing. Discussion The usefulness of internet is very much obvious in our lives and therefore it cannot be sidelined. One of the most significant assets of internet is flexibility, accessibility, convenience even with the help of wireless device (Andersson and Titov 2014). It is considered as one of the most outstanding channel, which helps in enriching the lives of human beings. The invention has enhanced the speed of communication, increases the development of the society and many more. There are number of fields where the technology of Internet is widely used. For Information The use of Internet is very much significant for collecting various types of information. There are number of websites that helps in serving the purpose of providing information. The social networking websites as well as the news website helps in providing information about various purposes of business and organizations (Tarpand Fuertes-Olivera2016). Similarly, different website helps in providing information about different fields. Life of human beings has become so much easier that any information can be achieved by browsing a website for just few seconds. With the help of internet an individual can e-mail, use blogs, IM chat and social networking websites for communicating and sharing information effectively (Johnson 2014). The information can be accessed easily as well as in a cheaper ways by properly using the technology of internet. Internet is undoubtedly, one of the most effective communication tools at present which is very fast and free. Every individual are connected with one another with the help of different computers and their IP addresses. Skype, chat messenger, social media are considered as the common ways of communication between different individuals (Johnson2014). Standardized protocols of communication are used that evolves constantly with the help of artificial intelligence and search engines for finding out the different ways of communication. It helps in making the way easier as well as provides better experience in a very shorter time-period. The ability of the communication helps in enabling an individual to finish the task very quickly as well as efficiently (Moock2014).The most significant advantage that is offered by the internet is information. The World Wide Web and the internethave made it very easy for accessing various types of information. Business and Advertising Internet is widely used by the businesses as well as organizations for advertisement. The organizations adopt the procedure of advertisement on the internet due to several advantages. Advertisement on the internet is very much cost-effective as compared to mass marketing and niche media. Cooperative advertising arrangements that includes banners and link swaps for allowing an individual to reach large audiences without having any expense. The ad-placement services like the Google AdWords helps in realizing the importance of cost saving (Hewso, Vogel and Laurent 2015). The market segmentation as well as marketing of target market is effective means of advertisement. It has been analyzed that strategically if a web advertisement is placed on the internet then it can achieve 100 per cent relevant views. The internet helps in providing two-way communication or it helps in exchanging information between two business organizations. By placing the interactive ads on the internet, various benefits can be achieved which includes markets can utilizes various surveys, comments, and statistics for maximizing the effectiveness of the business (Fuad and Bohari2013). Linking online advertisement to various outlets of social networking helps in enhancing the communication between various companies in order to allow general and genuine feedback on a consistent basis. Various business as well as advertising agencies helps in providing equivalent pages of advertising instruction and information for providing large amount of information to the purchasers. The business uses internet for advertisement in order to achieve several benefits. The manufacturers are compelled for maintaining the quality of the goods (Setyawan 2013). The money that is spent on the advertisement of products naturally expects returns on the investment. Well-advertised goods generally help in maintaining the quality and it helps in providing information service as well as in educating the consumers (Deng and Wang 2016). Advertisement is very much necessary as it helps in stimulating the production and helps in reducing the cost. This reduction is passed towards the consumers and therefore well-advertised goods are generally found to lower as compared with other goods with same quality. Education The internet technologies are developed for raising the level of education all over the world and it has changed the way of teaching in schools. The internet application helps in responding the students as well as questions of other people. Google act as a teacher for the students as it helps the students in providing information about different topics (Pereraet al. 2014). It is considered as one of the most significant technology in the evolution of education system in various ways. The teachers also use internet as a tool for providing updated information and knowledge to the students. The infrastructures of every school are providing different technologies that help both the teachers as well as the students in gaining and accessing information (Du 2013). The internet are widely used in online exams which helps in reducing the travel time as well as helps in minimizing the unnecessary efforts. One of the most significant advantages of using online exams is that one can get the resu lts immediately. Books help in providing limited amount of information as well as knowledge but internet contains tons of such information every minute. Most of the information that is available is free which can be considered as another significant advantage of internet. Search engines like the Google helps in providing information, which are easily available with the help of advance data mining algorithms (Forrest 2016).The use of internet helps in providing information and knowledge both in audio as well as video form. Nowadays information for various engineering entrance examination are available online. There is no requirement of attending any career counseling as all the information and data can be accessed with the help of the internet.Even the post graduation from provides facility of online filling and therefore it helps in saving the time and efforts of people (Forrest 2016).The online application of Gate provides helps in avoiding the long queues. The other fields which are available on th e internet helps in sharing information. Communication and SocialNetworking The social networking sites uses internet for creating a medium of interaction among people. The web helps in enabling instant and effective communication with anyone at anywhere. The social-networking sites help in providing a structure which helps in formalizing various connections and friendship. The internet as well as online social networking helps in maintaining friendship which might have lost (Our Everyday Life 2016). The sites helps in providing a platform with which one can share its feelings, news and contents and time constraints which would otherwise limit the friendship. The social networking sites helps in enabling users for sharing contents and knowledge very quickly and easily. Social networking services helps in providing an accessible as well as powerful toolkit, thus highlighting the reasons and issues which affect the interest of young people. Social networking services are mainly used for organizing various activities, issues as well as opinions. It can be used as a hone for debating and discussing the various skills in various local, national and international contexts (Thakur 2016). It provides the users the chance to develop various public ways for presenting themselves. Personal skills are very much important for developing and keeping friendship and it is considered as one of the trusted connection within a network.. Every individual are connected with one another with the help of different computers and their IP addresses. Skype, chat messenger, social media are considered as the common ways of communication between different individuals (Johnson 2014).Consistent protocols of communication are used that develops constantly with the help of artifi cial intelligence and search engines for finding out the different ways of communication The social networking sites are generallydesigned for supporting the thinking, acting and working of the users together. It also helps in comprising various skills. Young people ask for help in order to understand the platform particularly in complex gaming situation. Once the users achieve the confidence they help other (Forbes.com 2016).Networking helps the users in communicating effectively which was not possible before the technology was developed. The internet helps in allowing users for accessing vast amount of useful information. A well- designed networks helps in sharing both the hardware and software resources. Entertainment The utilization of internet is growing by leaps and bounds over the last few years. There are several methods in internet helps in providing a lot of entertainment to all the people. The various kinds of entertainment provided by the internet include musical internet, free videos, computer games, social networking and chatting (Andersson andTitov2014). There are numerous sites that help in providing free music to all the people. The sites help in giving free music files which can be downloaded by a person. There are wide varieties of files which can be accessed easily by the people to get the fill of music. This is considered as one of the most important method of entertainment. Videos are the next significant methods of entertainment on the internet. There are various web sites that help in allowing people for downloading various movies. Online computer games are also preferred by young people and children as a means of entertainment (Moock 2014). There are numerous dedicated sites which contains free online games that are played by the people. Most of the games are played on the internet as free and therefore the games are very much popular among the younger generation. The entertainment of movies and music has some importance in the lives of the people (Horn et al. 2013). Nowadays music can be purchased online or they can be previewed by an individual before buying. One can buy certain tracks of an album if the individual does not want to purchase the entire track (Fuad and Bohari 2013).The internet provides a great value as a medium of entertainment. Many activities are done by the people on the internet and it helps in capturing the interest of people. In the future the internet will continue with its procedure of providing more forms of entertainment ad more forms of open opportunities. The internet is changing the way we think today and in the future. According to Moock(2014), the technology is changing rapidly in four major ways which includes public thinking, literacies, collaborative thought and with the help of public thinking. The internet is providing facilities according to the requirements of the people and its features are developing every day in the hope that the forth coming demands of people must also get fulfilled (Deng and Wang2016). The internet is developing its feature since it was born for meeting the requirements of the people. The analysis illustrates that it plays a significant role in the lives of human beings. The utilization of internet has moved from personal computers to mobile phones. (Forrest 2016).It helps in making the lives of human beings very much smooth as well as easier. As a result, the speed at which the internet was developed and the rapid pace of change that has been bought about are quite significant for understanding its imp lications in order to anticipate the transformation the future has in store for the people. In order to compete with the 21st century, the new platform of internet is required under the agies of more developed paradigms which helps in integrating vast amount of data with the all possible points for contacting with the customers without having any discontinuities (Forbes.com 2016). The wide use of internet makes it more innovative in the coming future for meeting the requirements of the people. The development in the field of internet continues for providing easier as well as well-developed life to human beings. Conclusion It can be concluded that internet is very much beneficial as it plays a significant role in the lives of human beings. It is discussed that the internet is changing the way we think today and in the future. It has number of advantages in the various fields and the technology must be improved further in order to meet the requirements of the people. It is analyzed that it is one of the most preferred means of communication as it helps in revolutionizing communication to a larger extent. There is no aspect of life which is not influenced by the help of internet in the present scenario therefore the life of human beings have drastically became smooth as well as easier. Different business as well as advertising organizationsprovides equal pages of advertising instruction and information for giving large amount of evidence to the purchasers.Social networking services helps in giving an accessible as well as powerful toolkit for emphasizing the motives and concerns which affect the interest of young people. Social networking services are mainly used for unifying various activities, problems as well as opinions.As a result, the speed at which the internet was developed and the rapid pace of change that has been bought about are quite significant for understanding its implications in order to anticipate the transformation the future has in store for the people. References Andersson, G. and Titov, N., 2014. Advantages and limitations of Internet?based interventions for common mental disorders.World Psychiatry,13(1), pp.4-11. Buzzle., 2016.The Numerous and Useful Advantages of the Internet in Education. 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Our Everyday Life.,2016.Importance of Internet to Education. [online] Available at: https://techin.oureverydaylife.com/importance-internet-education-1232.html [Accessed 3 Nov. 2016]. Perera, C., Zaslavsky, A., Christen, P. and Georgakopoulos, D., 2014. Sensing as a service model for smart cities supported by internet of things.Transactions on Emerging Telecommunications Technologies,25(1), pp.81-93. Setyawan, W., 2013. Cloud Business Intelligent Computing A competitive advantages for vertical and horizontal systems. singh, D.K., Dash, M.K. and Kumar, A., 2016. Using TOPSIS and modified TOPSIS methods for evaluating the competitive advantages of internet shopping malls.International Journal of Business Information Systems,22(4), pp.476-494. Soria, K.M., Fransen, J. and Nackerud, S., 2016. Beyond Books: The Extended Academic Benefits of Library Use for First-Year College Students.College Research Libraries, pp.crl16-844. Tarp, S. and Fuertes-Olivera, P.A., 2016. Advantages and Disadvantages in the Use of Internet as a Corpus.Lexiko Thakur, S., 2016.Uses of internet in education. [online] Careersplay.com. Available at: https://careersplay.com/uses-of-internet-in-education/ [Accessed 3 Nov. 2016].